Kevin Selzer

Purple Squirrel Digital Logo Redesign

Client: Purple Squirrel Digital

Role: Art Director, Designer

Tools and Techniques: Adobe Illustrator, InDesign

Year / Medium: 2019 / Digital

Project Description:  For this logo redesign I created something both organic and modern. By using Gill Sans I was able to modify the type and create a squirrel tail outline where the e and s meet. Giving the logo structure by nesting the word digital below it allows it to work in both horizontal and vertical settings.

I also created an alternative monogram logo for smaller scale for use in social media, apps, and other places where the main logo would note be as readable.